New York Fashion Week Instagram Diary

I had quite a few pictures that I didn’t post during my trip to NY for Fashion Week. I wasn’t clever enough to have the foresight to make a latergram diary, but running around the city all day combined with watching Buckwild at night prohibited me from posting these earlier. Hashtag, greatestblogger.
Our Chelsea offices are in this building. There’s a huge Anthropologie and spacious wine shop in Chelsea Market, so you can count on me requesting more assignments in NY soon.
Temperatures I am not accustomed to called for dressing in more layers than I thought reasonable.
Inside the Lincoln Center – drinking a latte and not looking at this car.
Applauding all of these well-dressed women in line with me for the BCBG show.
So happy to see beanies and grunge on the runway.
One thing I learned on this trip is that I do not have enough fur.
Bumped in to Rumi Neely. To say she inspires me is an understatement.
Stopped at the Rebecca Minkoff showroom for a meeting with the Social Media team there. It was buzzing and hectic as they frantically prepared for their NYFW show.
Meeting with Uri Minkoff, CEO of Rebecca Minkoff and super nice dude.
This weather is beautiful, but also quite bleak. Time to wear something bright.
Back at the office. Fro Yo and I are very close.
Anthropologie, 1 – Me, 0. Cozy lounge wear I picked up just in case I got stuck in NYC because of the looming blizzard.
Headed to the airport – optimistic my flight won’t be canceled.
   Somehow, I win. Gotcha Nemo.

New York Fashion Week Spring 2013 – BCBG Presentation

In case you were wondering what it’s like to be crammed in the back of a fashion show because your ticket is standing room only, here you go. If you ask me, it was absolutely amazing. Fur + just the right amount of grunge. Beanies are back in a major way (*fist pumping all my fellow ladies with crazy hair*) and given the blizzard that started moments after this show, we are in luck. 

Peep game, come take a look through my telescope…



I love California; it’s January and signs of spring are popping up everywhere. Spring is my 2nd favorite season and gets me excited about two things: I can run outside without fear of frostbite AND I get to watch designers, stylists and media darlings begin their promotional tours for the imminent Fashion Week.

For us mortals who are too busy, budget conscious or aviophobic (had to google that one!) to jet off to NYC in February for Mercedes Benz Fashion Week, we can salivate over some tech-savvy designer’s YouTube videos from the comfort of our overpriced apartments.

This isn’t the first time we’ve seen luxe designers hop aboard the online video train. Coach has been onboard for awhile, teaming up with popular personalities and artists. Both Michelle Phan and Karmin collaborated with Coach to create swoon-worthy marketing (which was lightly disguised as entertainment).

My favorite?


                                       Hashtag, Armparty. 


Obvi, since I work in the online video space in Silicon Valley, I’m totes a sucker for mainstream, well-respected fashion houses that adopt online videos as a marketing strategy. What celebrity (or favorite blogger?!) would you like to see promote Rebecca Minkoff’s new baubles?