Interview with Sherri Ziesche, Owner of ‘Beauty Company’

I’m honored to be able to feature the owner of SF’s haven for quality, locally and internationally sourced skincare, nail, bath, body, hair and travel products, Beauty Company. Sherri’s spot is known for providing luxurious, affordable products and services, but what people may not know is that behind the product knowledge is an indomitable mogul with a very warm heart and a very  contagious smile.
Who are you? What do you do, and where do you live?
Sherri Ziesche I’m the owner of beauty company and the founder of Be.Spoke modern apothecary. I live in SF in the Tenderloin.

Can you share a little bit about how you started Beauty Company and then Be.Spoke? 
I started out as a make up artist and aesthetician. I always new I’d have a salon someday. It’s weird, but from a very young age I always wanted to have a salon. I purchased The Beauty Company in 2002 dropped ‘The’ from the name. I remodeled it and brought in more current products and lots of European brands.

I always wanted to do my own product line. I was working on another project when I finally felt it was time to bring my vision to life and launch Be.Spoke 

What were some challenges that you faced when starting your own business?
Funding is always a major hurdle! It can get discouraging, but you have to be willing to take risks.
I know that you were an aesthetician before starting your own business.  How was that experience? What were some of the biggest learnings that you’ve applied to your own business?
Working with so many brands over the years I’ve learned that I can only stand by products that performs. If I don’t like it I won’t sell it, use it or give it as a gift!

Aside from Be.Spoke products; what is impossible to keep on the Beauty Company’s shelves? 
Bumble and Bumble still has a strong following as well as Morracan oil. Morracan oil came out of nowhere and is now a major player in the industry, rightfully so, it’s a great product line!

If you were trapped on a deserted island, what beauty products would you totally need with you.
I can’t live without Gentle Glycolic Ceanser from beauty company and our oil free moisturizer. It has a cult following. For hair care I love Nioxin #3 cleanser (that’s what they call the shampoo) and Enjoys hair mask; they are always in my shower. 

I love your Hermes and Louis Vuitton bracelets. What other items in your closet and jewelry chest get the most love? 
Well, I don’t want to brag but I got a Kelly bag a few years ago and last October I got a Birkin (yes, I remember the month I got it) it was a MAJOR gift and I’ll cherish it forever.

As for my Hermes bracelet collection I’ve been at it for about 10 years I wear them daily I love them and it’s a signature at this point.

Finally – please share something surprising about yourself!
I’m fine being alone and love my down time, especially since I’m working with the public so much.
If you’d like to meet Sherri in real-life (and you’re in SF), come join us at beauty company Tuesday, July 16th from 6-8PM for cupcakes, manicures and bubble sipping with me my friends Caity of Moi Contre La Vie and Donna of So You Agree. I hope to see you there!

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  • Caity @ Moi Contre La Vie

    Fabulous interview – Can’t wait for Tuesday! <3

    • Bethann Wagner

      Thanks for organizing our beauty soiree, lady! I had such a great time and am so grateful I was able to meet Sherri. <3

  • Julia Ralston

    What a great interview! I can’t wait to meet Sherri (and see you!) on Tuesday!

    • Bethann Wagner

      You are so sweet for coming! You just became my partner in crime (officially). Uh oh.